In web analytics community, there are four types of commercial websites: e-commerce sites, content sites, lead generation sites and self-service sites. Below are some generic objectives for the four basic commercial websites. This information can be helpful in defining your own business objectives. E-commerce Sites – The objective is to increase sales and decrease marketing [...]
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Types Of Websites
http://feedproxy.google.com/~r/web2mom/~3/EpnTrZdSmuQ/types-of-websites
June 10 2010, 10:20am | Comments »
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I posted to web2mom.com
What is your website conversion rate?
http://feedproxy.google.com/~r/web2mom/~3/CDWpIzya5n0/what-is-your-website-conversion-rate
Average conversion rates range between 2 – 5 %. That said, here is the chart listing the “Top 10 Online Retailers By Conversion %” from marketingcharts.com (via Neilson Online)
Small tweaks to your landing pages can get that spike in conversion rate you always wished for. In a recent landing page optimization project I did, I have [...]
May 12 2010, 7:58am | Comments »
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I posted to web2mom.com
Google Launches Google Analytics Application Gallery
Google launched an application gallery to list applications that enhance the power of Google Analytics. There are awesome load of applications that already made on to the list, under various categories
Business Intelligence Campaign Management Content Management Data Collection E-Commerce Email Marketing Mobile Solutions Phone Call Tracking Reporting Tools Search Optimization Site Audit Widgets & Gadgets
There are some i’ve already used and liked like Tatvic Plugin for [...]
May 6 2010, 10:57am | Comments »
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New Enahanced Adwords Reports In Google Analytics
Today, I noticed a nifty little set of enhanced adwords reports under the Adwords (Beta). This feature was introduced originally at the eMetrics conference in San Jose and brought to a wider audience on the Inside Adwords blog by crew member Miles Johnson two days ago. To view these reports you should have link your adwords [...]
May 6 2010, 10:43am | Comments »
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12 tools to measure social media marketing
http://feedproxy.google.com/~r/web2mom/~3/iqjxIc1Ck_0/12-tools-to-measure-social-media-marketing
Businesses have been unsure of ways to measure social media campaigns, social media ROI and syncing the stats, if any, to sales data and vice versa. Here are 12 tools that I came across that can be used to track the effectiveness of your social media campaigns. One important fact one needs to remember here is, [...]
- Tags:
- Tech Tools
- google analytics
- web marketing
- social media
- 101 Tech Tools
- Analytics
- 101 Social Mediasphere
- Business
- Marketing
- Social media marketing
January 5 2010, 10:48am | Comments »
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I posted to web2mom.com
Google Analytics Annotations
http://feedproxy.google.com/~r/web2mom/~3/qGYXJyeXDBs/google-analytics-annotations
Google Analytics introduced a small but very dynamic feature called “Annotations” that is tremendously useful both to analysts as well as executives, who are usually not up to date on granular details about website activity. This newly launched “annotations” feature enables you to annotate and bookmark major campaigns, ebbs & flows in the graphs regarding events [...]
- Tags:
- Tech Tools
- google analytics
- web marketing
- 101 Tech Tools
- Analytics
- web analytics
- data interpretation
January 4 2010, 2:46pm | Comments »
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I posted to web2mom.com
Google Analytics Vs Yahoo Analytics
http://feedproxy.google.com/~r/web2mom/~3/SujMRQ9-AIY/google-analytics-vs-yahoo-analytics
Google Analytics has evolved to become a very important factor in a web. I wonder how we lived without all the data and insights that we are deriving using this tool. Yahoo is getting serious with analytics through the purchase of Indextools. For obvious reasons, Yahoo made Indextools free with a rebrand into Yahoo Web [...]
December 7 2009, 9:10am | Comments »
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